BMW 2002 Annual Report Download - page 127
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5
We will continue to apply our strengths resolutely, thus laying the foundation
for the continuing success of the BMW Group. In doing this, our goal is to achieve
long-term growth with our established model ranges in existing markets, while at
the same time expanding into new markets and with new models.
Our current product and market offensive will propel our company into a new
dimension: deliveries by the
BMW
Group are to rise to 1.4 million automobiles
by the year 2008. At the same time, we will continue to strengthen our presence
in international markets. New subsidiaries and additional production facilities will
create the prerequisites for a successful implementation of our plans.
The year 2003 will demonstrate the scale of our activities. This year, we will
be introducing more new products than ever before in the history of the com-
pany,
commencing right from the beginning of the year, as the new Rolls-Royce
Phantom was delivered to its first customer on January 1st.
As for the MINI brand, a diesel version will complement the existing line-up
and contribute to the further success of the MINI brand.
The BMW brand will see the new BMW 5 Series introduced in the course of
the year. In addition, the BMW Z4 will be introduced in Europe and Asia, as will
be three updated versions of the 3 Series in the first quarter of 2003. Finally,
at the end of the year, we will be presenting two new model lines, namely the
BMW
6Series Coupé and the
BMW
X3. We will continue on this expansion