Aviva 2014 Annual Report Download - page 4
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 |
 |
Our strategy
The ‘what we do, how we do it and where we do it’
Read more on
pages 14-25
True Customer
Composite
—
Meeting all customer
needs across life, general,
health insurance and asset
management
Customers Employees Communities
Digital
First
—
Emphasising customer
experience driven by digital
– online and mobile
Not
Everywhere
—
Focusing only in markets
and segments where
we can win
Care more
—
We care like crazy about
our customers, each other
and our communities
Kill complexity
—
We are obsessed with
making things simpler
for our customers and
each other
Never rest
—
We are driven to think
bigger and do better
for our customers and
each other
Create legacy
—
We strive to create
a sustainable future
for our customers and
each other
40,220
—
Volunteering
hours by our
people in 2014
—
A top 10
company
in the
FTSE4 Good
65%
—
2014 employee
engagement
up 9% points4
70+
—
Awards
worldwide
in 2014
—
UK General
Insurer of
the Year
—
A UK Living
Wage employer
4 Three percentage points above the global nancial services norm.
Our plan
We have a clear strategy to deliver sustainable and
progressive cash ows underpinned by good potential
for growth, by always putting customers rst.
Our values are at the heart of how we do business
Creating a bright and sustainable future for our
customers, employees and communities Read more on
pages 48-53