Aviva 2013 Annual Report Download - page 18
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Aviva plc
Annual report and accounts 2013
16
Aviva is the largest
general insurer1 and
a leading life insurer
in the UK
We have businesses
in selected
international
markets
We have been in
the insurance
business for
318 years
We have
31.4 million
customers
and 27,700
employees2
We provide a wide
range of general
insurance and
health insurance
products including
motor and home
insurance
We offer pensions,
annuities, life
insurance and
savings products
Our products are sold
to individuals and
businesses
We sell products
directly to
customers and
through partners
and third parties
such as banks
Customers pay
insurance premiums
which we use to pay
claims. Our scale
enables us to pool
the risks. We
maintain capital
strength so we
can be there for
our customers
in the future
Customers invest
their savings with us.
We manage these
investments to
provide them with an
income for a more
secure future
We also invest the
insurance premiums
we receive to
generate income to
meet our obligations
to customers and to
generate value for
shareholders
Making sure that
customers stay
with us for the
long term is
important to the
future success of
our business
Our business model
What we do
We are a well
known life, general
insurance and asset
management
business
We help protect
customers from the
nancial impact of
unforeseen events and
help them save for
a more secure
future
Managing risk
and investments
is fundamental to
what we do and how
we generate returns
1 Datamonitor analysis of market share based on 2012 gross written premiums.
2 In continuing operations, as at 31 December 2013.