Aviva 2007 Annual Report Download - page 117
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Financial statements – International
Financial Reporting Standards
US Aviva advertising
In 2007 the US launched the ‘bright future’
brand campaign. The advertisements
feature a box of golden light to convey
that Aviva is an innovative life insurance
and annuity company that will help to
ensure our customer will have a bright
future. The ads featured in mainstream
TV, trade and consumer press. Region: North America