Avid 2004 Annual Report Download - page 9

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While enterprise customers enhance their businesses by venturing
into HD postproduction, independent filmmakers, corporate
trainers, event videographers, and hobbyists are turning to
DV-based solutions—including HDV—to help them turn out
professional-quality projects within modest budgets. To capitalize
on this momentum, Avid has expanded its offerings to include
the Avid Xpress Studio system—an all-in-one content creation
suite that offers video editing, audio production, 3D animation,
visual effects, and DVD authoring applications, plus professional video
and audio hardware components.
Reaching out to the content creators of tomorrow, Avid’s postproduction products are finding a home
at a growing number of schools that are committed to preparing students for careers in media production.
In North America alone, one thirdof the estimated 4,500 colleges and universities arenow offering
film or media majors. This creates the potential for Avid to make further inroads in that area—where
installations range from a handful of editing systems to vast, shared-storage networks that give large
groups of students valuable, hands-on experience.
The Media Composer Adrenaline family is
renowned throughout the postproduction
industry for its real-time HD, SD, and DV
performance, legendary image quality, and
industry-standard Avid editing environment.
Image of ATG Javelin jet courtesy of IMS Productions,
Colorado Springs, CO.
“
”
Avid has made it easy for us to offer a wide range of options to fit
different needs and budgets—from a commercial that needs real-time
HD finishing with full color correction on Avid DS Nitris, to an
independent film that needs DV capture, portability, and HD editing
on Avid Xpress Pro and output on Media Composer Adrenaline HD.
–- Dave Ballard
President and owner, LAB 601, Atlanta
The Avid Xpress Studio system offers integrated video editing, audio
production, 3D animation, compositing and titling, and DVD authoring
software products—plus professional video and audio production hardware.
Bill Admans, director of creative editorial
at FotoKem Film and Video in Burbank,
CA, uses an Avid DS Nitris system to put
the finishing touches on an episode of
“Law & Order, Trial by Jury.”