Avid 2004 Annual Report Download - page 22

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8
projects originating on Avid Media Composer, Film Composer and Symphony systems. V10 shipped in April 2004, and is
based on the Avid DNA video technology. It provides support for a greater number of video resolutions and interface
standards including SDI, and a basis for future support for HD video. Both versions include the DigiTranslator software
option that provides users with a high level of media and metadata interchange with any of our compatible video editing
systems.
M-Audio Products
Audio interfaces
M-Audio’s audio interfaces dovetail with Digidesign’s Pro Tools LE product line, allowing users access to high-
quality sound in and out of a computer at even more affordable prices. Users can create a PC-based audio recorder over
PCI, USB or FireWire standard connections on their personal computers utilizing bundled or add-on software. M-Audio
interfaces offer a wide range of input and output configurations from stereo to multi-channel surround. Popular models
include the PCI Audiophile series, FireWire 410 and 1814, USB 24/96 and keyboard-equipped audio interfaces such as
Ozone and Ozonic.
Keyboards
M-Audio’s USB-based keyboards allow users to send MIDI (Musical Instrument Digital Interface) messages
directly to a personal computer allowing users to access sound creation software and control a variety of other musical
functions without the need for an additional MIDI interface peripheral. Because M-Audio keyboards do not require
embedded sound creating hardware, we can offer high quality keyboards at affordable prices. Our keyboards come in
various sizes including 25 notes, 49 notes, 61 notes, and 88 notes, weighted or unweighted, and with and without a variety
of sliders and knobs.
MIDI interfaces
Our MIDI interfaces allow the computer to communicate with external MIDI-compatible peripheral devices such
as synthesizers, effects devices and drum machines over a standard USB connection.
Speakers, Add-On Software and Microphones
M-Audio manufacturers a variety of affordable, high-quality self-powered monitor speakers that provide stereo or
multi-channel surround monitoring (BX series), and distributes several software product lines popular in music production,
and creates sound libraries for commonly used software. We also manufacture a suite of high-quality yet affordable
condenser and dynamic microphones. These ancillary products allow customers to purchase entire home recording packages
which include all of the essential tools required to make music recordings from a single manufacturer.
SALES AND SERVICE
We market and sell our solutions through a combination of direct and indirect sales channels.
From our traditional presence in the high-end post-production market to broadcast news, low-cost post-production,
and audio solutions, we strive for balanced market and geographic sales coverage. We sell our products primarily through a
network of more than 2500 independent distributors, value-added resellers and dealers. We supplement these channels with
a team of internal sales representatives directly serving select customers and markets.
We provide customer service and support directly through regional telephone support centers and major-market
field service representatives, and indirectly through strategically located dealers, value-added resellers and authorized third-
party service providers. Customers may choose from a variety of support offerings, including 24-hour telephone support,
quick-response on-site assistance, hardware replacement and extended warranty and software upgrades. Customer training
is available directly from us or through field-based authorized third-party Avid training centers around the world.
MANUFACTURING AND SUPPLIERS
Our manufacturing operations consist primarily of the testing of subassemblies and components purchased from
third parties, the duplication of software, and the configuration, assembly and testing of board sets, software, related
hardware components and complete systems. We also rely on independent contractors to manufacture components and