Avid 2004 Annual Report Download - page 13

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M-Audio markets a broad line of
consumer and professional recording equipment,
including computer peripherals, keyboards, microphones,
software, and studio monitors.
LIVE SOUND
Just as studio owners and engineers have embraced the concept of computer-based mixing,
live-sound mixers are increasingly adopting digital workflows. With this market in mind, Digidesign
recently introduced the VENUE system, which offers sound-reinforcement professionals the same
level of functionality offered in the studio: full-featured mixing capabilities, uncompromising sound
quality,and integration with the Pro Tools platform.
“
”
Inever imagined that I could buy a system that would
increase my workflow as much as the ICON has.
Iam getting my mixes done faster and having more
fun than ever. This is an unparalleled musical tool.
–Nathaniel Kunkel
Grammy®nominated and Emmy®award-winning
producer, engineer, and mixer
Sound engineer Dave Haines mixes a live performance by hip-hop band The Black Eyed Peas on the Digidesign VENUE system, featuring the D-Show™digital console.
HOME STUDIO
While the VENUE and ICON systems cater to Digidesign’s professional
customer base, the Pro Tools LE™line of digital audio workstations continues to
drive Digidesign’s home studio business.
To further leverage its strength in the low end of the audio business, Avid in 2004 acquired
M-Audio—a leader in digital audio and MIDI solutions for electronic musicians and home
recordists. With a wealth of experience and brand equity in that market, M-Audio promises
to drive Avid’s expansion into consumer audio and complement Digidesign’s proven strength
in the adjacent “prosumer” segment.