Avid 2004 Annual Report Download - page 26

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12
Michael J. Rockwell 38 Vice President of Software Engineering and Chief
Technology Officer
Charles L. Smith 44 Vice President and General Manager,
Avid Video
--------------------
DAVID A. KRALL. Mr. Krall has served as President since October 1999 and Chief Executive Officer since April 2000.
Previously, he served as Avid’s Chief Operating Officer from October 1999 to April 2000. Prior to that, Mr. Krall served
in various capacities at Digidesign: Chief Operating Officer of Digidesign from July 1998 to October 1999, Vice President
of Engineering from June 1996 to July 1998 and Director of Program Management from May 1995 to June 1996.
PATRICIA A. BAKER. Ms. Baker has served as Vice President of Human Resources since November 2002. From May
1996 to November 2002, Ms. Baker was responsible for human resource matters at Digidesign. Prior to joining Avid, Ms.
Baker held senior human resources positions at major firms specializing in the medical, pharmaceutical, and industrial and
specialty chemical industries. Ms. Baker was also President of The Baker Group, an independent consulting firm that
focused on both strategic organizational planning and executive team building.
JOSEPH BENTIVEGNA. Mr. Bentivegna has served as Vice President and Corporate Operating Officer, Avid Video
since November 2004. Previously, he served as Vice President of Video Development and Operations from August 2001
to November 2004. Prior to that, he held a variety of other positions at Avid, including Vice President and General
Manager of Avid Media Solutions from June 2000 to August 2001, Vice President of Worldwide Operations from January
1999 to June 2000, Vice President and General Manager of Asia Operations from September 1998 to January 1999 and
Vice President of Worldwide Manufacturing from June 1996 to September 1998. From November 1991 to June 1996 Mr.
Bentivegna held various other positions at Avid. Prior to that he held various positions in operations for Access
Technology, Inc., a developer of application software.
ETHAN E. JACKS. Mr. Jacks has served as Vice President of Business Development since June 1999 and Chief Legal
Officer since June 2000. From May 2000 to December 2000, Mr. Jacks also served as Acting Chief Financial Officer and
from March 1999 to June 2000 as General Counsel. Prior to joining Avid, Mr. Jacks was Vice President and General
Counsel for Molten Metal Technology, Inc. from November 1991 to October 1998. Mr. Jacks was also engaged in the
private practice of law for eleven years, including as a partner at McDermott, Will & Emery.
DAVID M. LEBOLT. Mr. Lebolt has served as Vice President and General Manager of Audio since July 2002.
Previously, Mr. Lebolt held a variety of positions at Digidesign, including Vice President of Product Strategy from
November 1999 to July 2002, Director of Product Strategy from November 1998 to November 1999, and Pro Tools
Product Line Manager from February 1994 to November 1998. Before joining Digidesign in 1994, Mr. Lebolt was a
professional keyboardist, producer, arranger and composer. He also has experience in music advertising and music
production, and has received both Clio and Emmy® awards for his production work.
PAUL J. MILBURY. Mr. Milbury has served as Vice President and Chief Financial Officer since December 2000. Prior
to joining Avid, Mr. Milbury was Chief Financial Officer of iBelong.com, Inc. from April 2000 to December 2000, and
Chief Financial Officer of JuniorNet Corporation from October 1998 to April 2000. Prior to that, Mr. Milbury spent 19
years at Digital Equipment Corporation (now part of Hewlett-Packard Computer Corporation), where in 1995 he became
Vice President and Treasurer.
CAROL L. REID. Ms. Reid has served as Vice President and Corporate Controller since November 1998. Prior to joining
the Company, Ms. Reid spent 20 years at Digital Equipment Corporation (now part of Hewlett-Packard Computer
Corporation), where she was Vice President of Internal Audit from January 1998 to November 1998 and Assistant
Treasurer/Director from October 1994 to January 1998.
MICHAEL J. ROCKWELL. Mr. Rockwell has served as Vice President of Software Engineering since December 2003
and as Chief Technology Officer since August 2001. Previously, Mr. Rockwell was Vice President and General Manager
of Avid Internet Solutions from June 2000 to August 2001, and Chief Architect for Software Engineering of Digidesign
from January 1997 to November 1999. Mr. Rockwell’s prior positions with Digidesign included Director of Application
Development from March 1995 to January 1997 and Director of Multi-Media Products from April 1994 to March 1995.