Ameriprise 2005 Annual Report Download - page 14
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productively. This support includes leadership, technology platforms, financial planning tools,
training, national and local marketing programs, and innovative product solutions. Advisors affiliated
with our Securities America subsidiary receive less centralized support. This flexible affiliation
strategy, combined with our substantial and ongoing investment in each of the support areas, helps
Ameriprise Financial maintain a strong and growing financial advisor force.
Compelling Advertising, A Vibrant Brand Campaign
Recent investments to support advisors include our largest-ever branding and advertising campaign.
The vibrant, new Ameriprise Financial brand, promoted and supported with significant national
advertising, speaks to the retirement and financial needs of baby boomers.
Our Financial Planning Focus
Ameriprise Financial’s vision is to be the most sought after financial planning and services firm.
This vision grows out of our decades of experience bringing value to clients through a personalized
financial planning approach built on a long-term relationship with a knowledgeable advisor.
| Ameriprise Financial, Inc. 12