Alpine 2013 Annual Report Download - page 9

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Alps Electric/Alpine Technology Exhibitions to Strengthen Automaker OEM Business
Next generation cockpit developed with Alps Electric
In November 2012, we launched a series of technology exhibitions targeted at automakers in conjunction
with our parent company Alps Electric. The exhibition tour visited 13 different locations in five countries,
beginning in Alpine’s offices in California’s Silicon Valley, where many automakers have advanced
development teams, and then continuing on to core facilities of our OEM automaker customers around the
world.
Targeting future business with these automakers, we conducted workshops attended by key personnel at
each location. The direct contact with these key individuals enabled us to present the comprehensive
capabilities of the Alps Group. One of the key future technologies that we introduced during this tour was
a prototype of the future car cockpit, which uses systems integration to facilitate control of various
in-cockpit functions centered around the driver’s seat. The featured new technologies include a cluster
panel showing the car’s speed and other data, an integrated display for the car navigation and other
systems, a multimodal commander capable of reading human gestures to control automobile functions, and
an in-cockpit camera that predicts the action of the driver and other passengers. The exhibit also presented
comprehensive technological development capabilities of the Alps Group in such key technological areas
as HMI (Human Machine Interface), AVNC (Audio, Visual, Navigation and Communications), mobile
device linkage, and eco systems.
The prototype cockpit in particular impressed our audiences as a good example of how Alps Electric and
Alpine are combining our respective strengths to create the products of the future. We will continue to
combine forces with various departments of Alps Electric as we work together to expand business.