Alpine 2013 Annual Report Download - page 8

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- 7 -
Enhancing Brand Appeal at U.S. Consumer Electronics Show
Attendees crowd to see a demonstration of TuneIt app Side-by-side comparison of OEM and Alpine 8-inch AVN
systems in actual dashboards
Our exhibit at the 2013 Consumer Electronics Show, the world’s largest such event held each year in
January in Las Vegas in the United States, was based on the concept “Play On” and displayed our new
products in three zones based on the themes “Play Big,” “Play Smart,” and “Play Strong.” The Play Big
zone featured the North American debut of our 8-inch display car navigation system and appealed to the
system’s customized installation kits for various car models. The Play Smart zone featured our head unit
capable of smartphone speech recognition and well-attended demonstrations of the Alpine-developed
TuneIt app that allows users to tune their car audio system from their smartphone. The TuneIt app and
compatible new CD head unit were awarded “2013 Innovations Design and Engineering Awards” in the
in-vehicle audio/video category. The Play Strong zone featured the latest model of our power amplifier
series, which boasts the largest market share in the U.S. market. The zone also displayed a subwoofer
developed in cooperation with the hip-hop group Far East Movement, currently popular in the United
States and Asia. This new product represents a new approach that targets a younger customer
demographic.
Visitors to our CES exhibit commended us on the clarity of the concept and the easy-to-understand
segregation of the different zones. They also said they could hardly wait to see the exhibited products come
to market.