Alpine 2013 Annual Report Download - page 11

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Strengthening Our Presence in Emerging Market Countries
Alpine exhibition stand took Best Design Award at Bangkok
International Motor Show 2012
Indonesian car owners show keen interest in large display
car navigation systems
Alpine has been participating in motor shows across Southeast Asia to enhance its brand name in this
region where continuing economic growth is expected to expand demand for automobiles and related
products. For example, we exhibited at Thailand’s Bangkok International Motor Show 2012 from March
26 to April 8, 2012. The Alpine exhibition stand showcased our lineup of new products, including the
ICS-X8 audio system with display, which attracted much interest for its advanced technologies that enable
the user to connect Nokia smartphones and run their applications in the car. The Alpine exhibition stand
won that show’s Best Design Award in the accessory division in recognition of the Alpine blue motif’s
communication of a sense of high class, high quality, and advanced technologies. We also exhibited at the
Indonesia International Motor Show 2012 held during September 20–30. The Alpine exhibition stand
featured the INE-2928E car navigation system equipped with the first 8-inch large display introduced into
the Asian market. The INE-2928E caught the eyes of customers not only because of the superior
operability afforded by large icons and the broad map displays but also because of the unit’s attractive
in-console appearance made possible by the Perfect F.I.T. installation kits available for different car
models.
Establishment of Alpine Electronics of Asia Pacific Co., Ltd. Representative Office
Alpine continues to strengthen its presence in emerging markets. After establishing local subsidiaries
in India and Dubai in the fiscal year before last and restarting production at our flood-damaged Thai
car audio plant, we established a representative office in Indonesia, home to the world's fourth
largest population and an automobile market expected to enjoy solid growth. By dispatching our
representatives to this key market, we are targeting sales growth supported by stronger ties with
aftermarket car accessory retailers and sales agents as well as auto dealers. In addition, the local
office will conduct market research that will give us a better grasp of local needs and enable us to
put together more appropriate marketing programs. We believe that increasing Alpine brand
recognition in emerging countries such as Indonesia and strengthening our aftermarket business in
these countries will enable us to increase corporate value.
Thailand Indonesia