Alpine 2013 Annual Report Download - page 7

Download and view the complete annual report

Please find page 7 of the 2013 Alpine annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 22

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22

- 6 -
IV. Topics
BIG-X Series Voted Best Car Navigation System in Japan by Retailers and Customers
Car model’s name shown on system’s opening screen Rear monitor “REAR VISION” with ion-emitting function
Alpine’s BIG-X series of aftermarket car navigation systems received the top ranking in a customer
satisfaction survey in Japan. The BIG-X series is highly regarded by users because of its industry-leading
large display size and its hardware and software functionality tailored to the specific car model. Another
reason for its top ranking is users’ positive evaluation of its linkage with a rear monitor that meets the
needs of minivan users with small children and drive-assist cameras that provide the driver with rear and
side external views.
With this achievement, the BIG-X series added a second laurel to the grand prize given in July 2012 in the
Nikkan Jidosha Shimbun’s 2012 Nikkan Car Accessory Awards, based on reviews by automotive goods
retailers. The car navigation system therefore has been ranked No. 1 by both retailers and car drivers.
The BIG-X series features largest display size available in a car navigation system and the "Perfect F.I.T."
installation kit that customizes the system to the particular car model, including displaying the car model
name on the system’s opening screen, adjusting audio settings, and positioning the system’s antenna for
optimal reception of terrestrial digital broadcasts.
We plan to expand sales of the BIG-X series by adding new models to meet the needs of a wider range of
car owners and by strengthening marketing that focuses on the system’s total appeal, including the rear
monitor “REAR VISION” with ion-emitting function.