Alaska Airlines and Horizon Air 2007 Annual Report Download - page 9
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Load Factor
2001 20072002 2003 2004 2005 2006
50
55
60
65
70
75
80
62.9
68.4
62.4
68.1
63.9
70.0 69.3
72.9 72.8
75.9
74.1
76.6
73.4
76.2
Horizon Air
Alaska Airlines
Percent of seats filled
Customers won’t pay for something they don’t
value. That’s why we listen when our customers
tell us what they like and don’t like. One of the
things our customers tell us they like very much
is Alaska’s Mileage Plan, which allows members
to fly all over the world and has been voted a
favorite among travelers year after year.
Customers appreciate Horizon’s unique brand of
Pacific Northwest service, too, evidenced by the
fact that Air Transport World named Horizon
2007 Regional Airline of the Year.
Our flight schedules (including shuttle-like
service between Seattle and several West Coast
business centers), seat selection, Alaska’s first-
class cabin, high-quality onboard food and
beverage offerings, and award-winning service at
both carriers are all reasons our customers keep
coming back. This year, we’re looking forward to
offering Alaska travelers onboard Internet
connectivity through our partnership with a
company called Row 44. All these features,
along with our strong West Coast network, give
us a clear advantage over the competition.
Speaking of our network, in 2007 Alaska began
service from Seattle and Anchorage to Honolulu
and from Seattle to Kauai. And Horizon added
Santa Rosa, Calif., and Loreto, Mexico, to its
route map – all destinations that have proven to
be very popular with our customers.
Some of the changes we’ve made not only
provide added customer value, but they also
lower our costs. For instance, our Web site now
allows customers to receive answers to their
questions from a virtual agent and easily change
existing reservations. And our Airport of the
Future — which we pioneered in Anchorage
several years ago and introduced in Seattle late
last year — cuts check-in time in half. That’s a
boon for travelers and a way to serve more
customers without requiring additional airport
space.
Alaska’s “West Most” schedule includes frequent non-stop
flights from Seattle and Portland to Los Angeles and the
Bay Area.
5