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2008 Management’s Discussion and Analysis
19
• Inthefourthquarterof2008,capacitywasreducedby7.2%fromthefourthquarterof2007.Capacityreductions
were largely reflected on United Kingdom routes and were mainly achieved through discrete frequency adjustments
and the use of smaller aircraft on existing routes. In addition, service from Toronto Rome was suspended at the
end of October for the winter season. In the fourth quarter of 2008, capacity on the Canada – Germany service was
increased by 4.8% which reflected Air Canada’s new Ottawa – Frankfurt service and increased frequency on Toronto
– Frankfurt, but this increase was partly offset by reductions on its Calgary – Frankfurt service.
• In the fourth quarter of 2008, trafc decreased 3.7% on a capacity reduction of 7.2% resulting in a passenger
load factor improvement of 2.9 percentage points from the fourth quarter of 2007. Traffic on the United Kingdom
service decreased 3.7% on a capacity reduction of 10.8%, resulting in a passenger load factor improvement of 5.9
percentage points.
• Inthefourthquarterof2008,RASMincreased13.5%fromthefourthquarterof2007duetoboththegrowthin
yield and the passenger load factor improvement.
Pacific passenger revenues increased 5.2% from the fourth quarter of 2007
Pacific passenger revenues of $220 million in the fourth quarter of 2008 increased $11 million or 5.2% from the fourth
quarter of 2007 due to significant yield growth which more than offset a decrease in traffic. Factors contributing to the
year-over-year change in fourth quarter Pacific passenger revenues included:
• Inthefourthquarterof2008,yieldimproved17.4%fromthefourthquarterof2007,reectingyieldgrowthonall
Pacific services. A higher average fare in the economy cabin, as a result of an improvement in fare mix, combined
with increased fuel surcharges, were also factors in the Pacific yield growth over the fourth quarter of 2007. A variety
of initiatives were put in place to retain traffic in the premium cabin which had a negative impact on the premium
cabin yield.
• AweakerCanadiandollarinthefourthquarterof2008,whichincreasestheCanadiandollarvalueofsalesinforeign
countries, had a positive impact on foreign currency denominated revenues, accounting for an increase of $7 million
to fourth quarter 2008 Pacific passenger revenues compared to the fourth quarter of 2007.
• Inthefourthquarterof2008,capacitywasreducedby17.7%fromthefourthquarterof2007.Capacitydecreases
were reflected on all Pacific services and were mainly achieved through the reduction of frequencies on existing
routes. This reduction was led by the cancellation of the Vancouver Osaka service, the suspension of Toronto-Tokyo
service for the winter season, and by reducing the Vancouver China routes from daily to three times a week on
Beijing and four times a week on Shanghai. The use of larger aircraft from Vancouver to both Hong Kong and Tokyo
offset some of the capacity reductions.
• Inthefourthquarterof2008,trafcdecreased10.4%onacapacityreductionof17.7%resultinginpassengerload
factor improvement of 7.1 percentage points from the fourth quarter of 2007.
• Inthefourthquarterof2008,RASMincreased27.9%fromthefourthquarterof2007duetoboththegrowthin
yield and the passenger load factor improvement.
Other passenger revenues increased 1.0% from the fourth quarter of 2007
Other passenger revenues (comprised of South Pacific, Caribbean, Mexico and South America) of $187 million in the
fourth quarter of 2008 increased $2 million or 1% from the fourth quarter of 2007 due to traffic and yield growth. Factors
contributing to the year-over-year change in fourth quarter other passenger revenues included:
• Inthefourthquarterof2008,trafcincreased7.3%onacapacitygrowthof10.2%,resultinginadecreaseof2.0
percentage points in passenger load factor compared to the fourth quarter of 2007. Traffic growth in these markets
mainly reflected the addition of a new non-stop service from Vancouver to Sydney, Australia which is now being
operated with a Boeing 777-200 aircraft. For the majority of the fourth quarter of 2007, this one-stop service via
Hawaii was operated through the use of a Boeing 767-300 aircraft and the Vancouver-Hawaii segment was recorded
in US transborder passenger revenues. Higher capacity to traditional leisure destinations and to South America was
also a factor in the traffic growth versus the same period in 2007. Additionally, effective December 1, 2008, the
service to Sao Paolo was upgauged to a Boeing 777 aircraft from a Boeing 767-300 aircraft, and non-stop service to
Buenos Aires was introduced. In 2007, this service was a one-stop via Santiago.
• Inthefourthquarterof2008,adjustedyieldimproved9.3%(excludesafavourableadjustmentof$26millionin
the fourth quarter of 2007) from the fourth quarter of 2007 largely due to increased fares and fuel surcharges. The
higher yield was achieved in spite of a 7.1% increase in average stage length compared to the same period in 2007.
• AweakerCanadiandollarinthefourthquarterof2008,whichincreasestheCanadiandollarvalueofsalesinforeign
countries, had a positive impact on foreign currency denominated revenues, accounting for an increase of $4 million