Adidas 2002 Annual Report Download - page 44

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42 STRATEGY OUR BRANDS AND DIVISIONS /// adidas SPORT HERITAGE
adidas Sport Heritage /// PRODUCTS IN THIS AREA COMBINE EXPERT CRAFTSMANSHIP WITH SUPERIOR MATERIALS. OUR THREE PRODUCT TYPES ARE
>RE-INTRODUCED: RE-MAKES OF OLD WINNERS, BROUGHT BACK IN LIMITED QUANTITIES, >RE-INTERPRETED: BASED ON THE ORIGINAL AUTHENTIC SPORTS PRODUCT,
BUT WITH UPDATED COLORS, MATERIALS AND DETAILS, AND >RE-DESIGNED: INSPIRED BY ORIGINAL adidas PRODUCTS IN STYLE, EXPERIENCE AND CRAFTSMANSHIP,
AND UPDATED FOR TODAY’S CONTEXT. THESE PRODUCTS ARE “ONCE INNOVATIVE, NOW CLASSIC, ALWAYS AUTHENTIC”.
REKORD SUEDE /// TRAINING SHOE
MONZA GRAND PRIX /// RALLY DRIVING SHOE
MID FORUM /// BASKETBALL SHOE