Adidas 2002 Annual Report Download - page 21
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19
WE ARE COMMITTED TO CONTINUOUSLY STRENGTHENING
OUR BRANDS AND PRODUCTS TO IMPROVE OUR COMPETI-
TIVE POSITION AND FINANCIAL PERFORMANCE.
IN THE MEDIUM TERM, WE WILL EXTEND OUR LEADING
MARKET POSITION IN EUROPE, EXPAND OUR SHARE OF THE
US FOOTWEAR MARKET TO 20% AND CONTINUE TO DELIVER
SIGNIFICANT SALES INCREASES IN ASIA. THE RESULTING
TOP-LINE GROWTH, TOGETHER WITH CONTINUED COST
CONTROL AND WORKING CAPITAL IMPROVEMENTS, WILL
DRIVE OVER-PROPORTIONATE EARNINGS GROWTH GOING
FORWARD.