Adidas 2002 Annual Report Download - page 11
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9
11% /// TaylorMade-adidas Golf offers a full range of golf hardware, footwear, apparel
and accessories. It is a leader in the industry and the number one metalwood golf brand.
TaylorMade-adidas Golf markets products under the brand names TaylorMade, adidas Golf
and Maxfli.
11% /// Salomon is the Freedom Action Sports brand. Number one in the world for winter
sports, with leading positions in alpine, nordic and snowboard products, Salomon is actively expand-
ing its presence in summer and alternative sports as well as soft goods. All products are highly
innovative and performance-oriented. The Salomon family of brands comprises Salomon, Mavic,
Arc’Teryx, Bonfire and Cliché.
78% /// adidas is a leading brand in the sporting goods market with strong positions in
footwear, apparel and hardware. adidas products offer technological innovations and cutting-edge
designs to athletes of all skill levels who aspire to achieve peak performance. The adidas brand is
structured in three divisions: Sport Performance, Sport Heritage and Sport Style.
adidas-Salomon SEGMENTAL INFORMATION € in millions
2002 2001 Change
adidas
Net sales 5,105 4,825 5.8%
Gross profit 2,004 1,845 8.6%
Operating profit 343 352 (2.6%)
Number of employees at year-end 8,852 8,485 4.3%
Salomon
Net sales 684 714 (4.2%)
Gross profit 279 313 (10.9%)
Operating profit 39 63 (37.5%)
Number of employees at year-end 2,795 2,556 9.4%
TaylorMade-adidas Golf
Net sales 707 545 29.8%
Gross profit 345 281 22.9%
Operating profit 74 63 18.7%
Number of employees at year-end 1,078 968 11.4%
NET SALES BY BRAND 2002 Group Net Sales € 6.5 Billion