Adidas 2001 Annual Report Download - page 7
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CROSSING THE LINE
STRATEGY Crossing the finish line first is the unique privilege of the winner. It is the
culmination of years of planning and preparation. Crossing the line signifies that a particular
goal or a target has been achieved. In 2001, adidas-Salomon reached its targets, thanks
to the implementation of ideas, the effective performance of teams and focused strategy.
In this section, Management provides an overview of the Group’s brand strategies, share
development, employees, global operations, as well as social and environmental affairs.