Adidas 2001 Annual Report Download - page 2

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adidas is a leading brand in the sporting
goods market with strong positions in
footwear, apparel and hardware. adidas
products offer technological innovations and
cutting-edge designs to athletes of all skill
levels who aspire to achieve peak performance.
The adidas brand is structured in three divisions:
Forever Sport, Originals and adidas Equipment.
This structure is unique to the industry and reflects
the brand’s commitment to meet the specific
needs of different consumer groups.
TaylorMade-adidas Golf offers a full range
of golf hardware, footwear, apparel and
accessories. It is a leader in the industry
and the number one premium metalwood
golf brand. TaylorMade-adidas Golf
markets products under the brand
names TaylorMade, adidas Golf and,
starting in 2002, Maxfli and Slazenger Golf.
Salomon is the Freedom Action Sports brand. Number one in the world for winter
sports, with leading positions in alpine, nordic and snowboard products,
Salomon is actively expanding its presence in summer and alternative
sports as well as soft goods. All products are highly innovative and
performance-oriented. The Salomon family of brands comprises
Salomon, Mavic, Bonfire, Cliché and, starting in 2002, Arc’Teryx.
9%
12%
79%
Net Sales by Brand
2001 Group Net Sales: 6.1 Billion