Adidas 2001 Annual Report Download - page 6

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Corporate Mission Statement
adidas-Salomon strives to be the global leader in the sporting goods
industry with sports brands built on a passion for competition and a
sporting lifestyle.
We are consumer focused. That means we are continuously
improving the quality, look, feel and image of our products to match
and exceed consumer expectations and to provide them with the
highest value.
We strive to bring innovation in technology and design to our foot
wear, apparel and hardware products in order to help athletes of
all skill levels achieve peak performance.
We are a global organization that is socially and environmentally
responsible, creative and financially rewarding for our employees
and shareholders.
Our strategy is simple: continuously strengthen our brands and products
to improve our competitive position and financial performance.
In the medium term, we will extend our leading market position
in Europe, expand our share of the US footwear market to 20% and
continue to deliver significant sales increases in Asia. The resulting
top-line growth, together with strict cost control and working capital
improvements, will drive continued earnings growth.