Adidas 2001 Annual Report Download - page 16
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11
Brand Strategies
adidas-Golf is a leading supplier of high-
quality golf footwear and apparel.
Maxfli and Slazenger are registered brands
of the Dunlop Slazenger Group. Maxfli
designs and develops premium golf balls,
irons and accessories. Slazenger designs
and develops quality golf balls, apparel
and accessories. As part of a licensing
agreement, TaylorMade-adidas Golf
distributes and markets these products.
Mavic is a leading producer of high-end
bicycle rims, wheels and other cycling
components.
Bonfire is a fast-growing supplier of
snowboard-specific and snowboard life-
style apparel, with a focus on innovative
and progressive design.
Arc’Teryx is the leading North American
specialist in outdoor apparel, climbing
equipment and high-end protective shells.
Cliché is Europe’s leading skateboard
brand. Cliché supplies skateboard
equipment, footwear and apparel.