AIG 2014 Annual Report Download - page 33

ITEM 1 / BUSINESS / CONSUMER INSURANCE
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A Look at Consumer Insurance
The Retirement and Life operating segments conduct their business primarily through our Life Insurance Companies, which
include American General Life, VALIC, U.S. Life, and Fuji Life.
The Personal Insurance operating segment conducts its business primarily through our Non-Life Insurance Companies, which
include Fuji Fire, AIU Insurance Company, Ltd., American Home, National Union, Lexington, American Home Japan, AIG Asia
Pacific Insurance, Pte, Ltd. and AIG Europe Limited.
Consumer Insurance Distribution Network
Retirement
Retirement products are distributed through affiliated channels that include over 1,200 VALIC career financial advisors and
over 5,700 licensed financial advisors in the AIG Advisor Group and through non-affiliated channels, which include banks,
wirehouses, regional and independent broker-dealers, independent marketing organizations and independent insurance
agents.
Life
Life products are distributed in the U.S. through affiliated channels that include over 1,700 career agents and financial
advisors in the AIG Financial Network and direct marketing. Non-affiliated channels in the U.S. include independent
marketing organizations, independent agents and benefit brokers. International life products are sold through non-affiliated
independent agents and direct marketing.
Personal Insurance
Personal Insurance products and services are distributed through various channels, including independent agents, career
agents, brokers, affinity partners, airlines and travel agents, as well as direct marketing.
Consumer Insurance Competition
Consumer Insurance operates in the highly competitive insurance and financial services industry in the U.S. and select
international markets and competes against various financial services companies, including mutual funds, banks and other life
and property casualty insurance companies. Competition is primarily based on product pricing and design, distribution,
financial strength, customer service and ease of doing business.
Consumer Insurance competes based on its long-standing market leading positions, innovative products, strong distribution
relationships across multiple channels, customer-focused service and strong financial ratings.