AIG 2014 Annual Report Download - page 31

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ITEM 1 / BUSINESS / CONSUMER INSURANCE
14
Consumer Insurance
Business Strategy
Customer: Strive to be our customers’ most valued insurer. Through our
unique franchise, which brings together a broad portfolio of retirement, life
insurance and personal insurance products offered through multiple
distribution networks, Consumer Insurance aims to provide customers with
the products they need, delivered through the channels they prefer.
Information-Driven Strategy: Utilize customer insight, analytics and the
application of science to optimize customer acquisition, product profitability,
product mix, channel performance and risk management capabilities.
Focused Growth: Invest in areas where Consumer Insurance can grow
profitably and sustainably. Target growth in select markets according to
market size, growth potential, market maturity and customer
demographics.
Operational Effectiveness: Simplify processes, enhance operating
environments, and leverage the best platforms and tools for multiple
operating segments to increase competitiveness, improve service and
product capabilities and facilitate delivery of our target customer
experience.
Investment Strategy: Maintain a diversified, high quality portfolio of fixed
maturity securities that largely matches the duration characteristics of
related insurance liabilities with assets of comparable duration, and pursue
yield-enhancement opportunities that meet liquidity, risk and return
objectives.
Profitability and Capital Management: Deliver solid earnings through
disciplined pricing, sustainable underwriting improvements and
diversification of risk, and increase capital efficiency within insurance
entities to enhance return on equity.