iRobot 2005 Annual Report Download - page 10

Our Roomba robot's compact disc shape allows it to clean under beds and other furniture, resulting in
cleaner floors since the Roomba can access more of the floor than standard upright vacuum cleaners. Roomba
is programmed to keep operating until the floor is clean. In addition, Roomba eliminates the need to push a
vacuum Ì it cleans automatically upon the push of a button.
All of our current Roomba floor vacuuming robots include the following features:
‚ the ability to sense a ""cliff'' or drop-off point and to react by reversing course automatically;
‚ a non-marring bumper to clean up to obstacles without damaging furniture or walls;
‚ a wide cleaning path to clean an entire room on a single battery charge;
‚ an edging brush to clean along surface edges;
‚ dirt-sensing, which allows the Roomba robot to detect dirtier areas in the home and respond by
increasing and extending the intensity of its cleaning efforts in that concentrated space; and
‚ improved cleaning and maintenance operations, enhancing the user friendliness of the Roomba robot.
Our flagship Roomba Discovery robot also features automatic self-docking, which enables the robot to
return to its home base for battery recharging when its battery runs low or it has cleaned the room, and an
advanced power system that charges faster and runs longer than many other vacuums. Roomba Discovery can
clean, on average, three rooms on a single charge.
The suggested retail price for Roomba Discovery is $279 per unit. The suggested retail price for our
Roomba Red base product is $149 per unit.
In the third quarter of 2005, we introduced the iRobot Roomba Scheduler Ì a floor vacuuming robot
that cleans a room automatically on a user-determined schedule. The Scheduler robot is available in retail
outlets at a suggested retail price of $329 per unit.
We also offer a Scheduler accessory kit which allows owners of the Roomba Discovery and Roomba Red
to upgrade their robot to achieve scheduling capability. In addition to the Scheduler upgrade kit, we offer
other accessories that allow users to upgrade and maintain their Roomba, including virtual wall sensing
devices that direct Roomba to clean specific areas, batteries and chargers, filters and brushes, and wall
mounts. We plan to continue to develop upgrades to our Roomba product line.
iRobot Scooba. Scooba, our second major consumer product line, is the first floor washing robot
available for home use. Our Scooba robot utilizes the expertise gained from years of Roomba development to
create a robot to replace the task of mopping.
Our Scooba robot's innovative cleaning process allows the robot to simultaneously sweep, wash, scrub and
dry hard floors, all at the touch of a button. Unlike a conventional mop that spreads dirty water on the floor,
Scooba will apply only fresh water and cleaning solution to the floor from a clean tank. Scooba will clean wet
spills in addition to dirt and grime, and it is safe for use on all sealed, hard floor surfaces, including wood and
tile.
Scooba has the ability to navigate around the room using a light-touch bumper and is smart enough to
avoid carpets. Scooba features the most advanced diagnostic system of any of our consumer robots to provide
the user with important maintenance feedback and improve user experience and product life. The suggested
retail price for Scooba, our floor washing robot, is $399.
With The Clorox Company, we have developed a specially-engineered cleaning solution for use with the
Scooba floor washing robot. We began collaborating with The Clorox Company in 2004 to create a cleaning
solution that, when combined with the Scooba, would clean hard floor surfaces and assist in the mobility of the
robot. We are currently jointly marketing this specially-engineered cleaning solution with The Clorox
Company.
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