eTrade 2015 Annual Report Download - page 9

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Please find page 9 of the 2015 eTrade annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Products
and Services
We offer a comprehensive suite of financial products and services to individual retail
investors. The most significant of these products and services are described below:
TRADING, MARGIN, AND CASH MANAGEMENT
Trading, Margin and Cash Management delivers automated order placement and
execution, empowering traders throughout the entire life cycle of a trade. We offer
our customers a full range of investment vehicles including U.S. equities, American
depositary receipts (“ADRs”) bonds, futures, options, exchange-traded funds (“ETFs”),
including over 115 commission-free ETFs from leading independent providers, and
over 7,500 non-proprietary mutual funds. Our tools cater to novice to professional-
grade investors, delivering fundamental and technical research resources.
Our trading tools and vehicles are supported by guidance when customers need it,
including fixed income and derivative specialists available on-call to guide customers,
independent research and analytics, live and on-demand education resources,
strategies and trading ideas and comprehensive screeners for all major asset classes.
Cash management includes FDIC insured deposit accounts, including checking,
savings and money market accounts. These are fully integrated into customer
brokerage accounts, delivering real-time transfers between E*TRADE accounts, free
debit cards and unlimited ATM fee refunds, free online and mobile bill pay, mobile
check deposits, and Apple Pay.
Margin accounts are also available to qualified customers, enabling them to borrow
against their securities. We provide these customers with robust margin resources
including a margin calculator, requirement lookup and margin analyzer tools to help
customers strategize, plan and execute margin trades more efficiently and effectively.