eTrade 2015 Annual Report Download - page 6

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Please find page 6 of the 2015 eTrade annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Company
Overview
We are a financial services company that provides brokerage and related products and
services primarily to individual retail investors under the brand "E*TRADE Financial."
Our competitive strategy is to attract and retain customers by emphasizing a hybrid
model for investing, trading and saving for retirement that leads with best-in-class
digital channels, backed by professional support and guidance. We also provide
investor-focused banking products, primarily sweep deposits, to retail investors.
Our hybrid service delivery model is delivered through the following digital platforms:
• E*TRADE.com, our award-winning site, provides customers with tools, guidance,
actionable ideas, research and education to take control of their finances;
• E*TRADE Mobile offers powerful trading applications for all popular smartphones
and tablets, coupled with groundbreaking experiences like the Apple Watch® app -
delivering the functionality investors and traders need while on the go; and
• E*TRADE Pro is our advanced trading platform for active and elite traders, with
sophisticated tools and customizable layouts.
These digital platforms are complemented by our offline channels, which includes our
network of customer service representatives and financial consultants and our 24/7
customer service available via phone, email and online at our two national branches and
in person through our 30 E*TRADE branches.