eTrade 2015 Annual Report Download

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Corporate
Report 2015
Copyright © 2016 E*TRADE Financial Corporation. All rights reserved.

Table of contents

  • Page 1
    Corporate Report 2015 Copyright © 2016 E*TRADE Financial Corporation. All rights reserved.

  • Page 2
    ... - all of which helped solidify a regulatory standing of which we are proud. Earned investment grade credit ratings from both Moody's and S&P, following a battery of ratings upgrades peppered throughout the year. Continued to deliver a best-in-class customer experience, introducing several digital...

  • Page 3
    ... the year. CUSTOMER EXPERIENCE With the digital experience core to our offering, we rolled out an attractive assortment of enhancements to our Web, software, and mobile platforms. On etrade.com, we launched a new welcome page for prospective customers to better engage window shoppers when they...

  • Page 4
    ... go. Some of the more noteworthy features added this year include: conditional orders; multi-leg options capability; a bespoke mutual fund trading experience on mobile; and several new technologies available on Apple products, including home screen support on iOS, Apple Pay, and our Apple Watch app...

  • Page 5
    ...few years, we successfully completed important work to fortify the Company's risk and control framework, bolster our foundation through improvements to systems and infrastructure, and upgrade talent. Now comes the even more exciting phase: shifting our focus toward fueling growth. In this regard, we...

  • Page 6
    ...TRADE Mobile offers powerful trading applications for all popular smartphones and tablets, coupled with groundbreaking experiences like the Apple Watch® app delivering the functionality investors and traders need while on the go; and E*TRADE Pro is our advanced trading platform for active and elite...

  • Page 7
    ... savings. Through these offerings, we aim to continue acquiring new customers while deepening engagement with both new and existing customers. Capitalize on value of corporate services business. Our corporate services business is a strategically important driver of brokerage account and asset growth...

  • Page 8
    ... mobile applications including conditional orders, multileg options orders, mutual fund trading, and several new technologies available via Apple® products including our Apple Watch® app; and upgrades to E*TRADE Pro, including a new options analyzer tool, new margin analyzer tool, and a new user...

  • Page 9
    ... checking, savings and money market accounts. These are fully integrated into customer brokerage accounts, delivering real-time transfers between E*TRADE accounts, free debit cards and unlimited ATM fee refunds, free online and mobile bill pay, mobile check deposits, and Apple Pay. Margin accounts...

  • Page 10
    ... asset allocation, investments, and portfolio rebalancing. Investing Insights, delivering idea generation, topical ideas and actionable strategies; Bond Resource Center, offering tools to help customers research, evaluate and choose bonds; TipRanks, helping customers make sense of sellside ratings...

  • Page 11
    ... best-in-class user experience and technology along with exceptional support and service. We offer the following software and services for managing equity compensation plans for corporate customers through the Equity Edge Online™ platform: • management of employee stock option plans, employee...

  • Page 12
    ... Retired Financial Technology Executive Rebecca Saeger Retired Marketing Executive Joseph L. Sclafani Retired Banking Executive Gary H. Stern Retired Financial Services Regulator Donna L. Weaver Retired Corporate Executive E*TRADE FINANCIAL EXECUTIVE LEADERSHIP Paul T. Idzik Chief Executive Officer...

  • Page 13
    ...'s balance sheet, repurchase shares of the Company's stock, and future opportunities for inorganic growth; and the ability of the Company to meaningfully grow its business, enhance the customer experience; and cultivate brokerage relationships from corporate services customers are "forward-looking...