Visa 2015 Annual Report Download - page 10

that can work across a broad range of
connected devices.
Digital Payments
Simply put, our goal is to be as successful
in the digital world as we’ve been in the
physical world. To that end, we made
important progress in 2015, launching our
Digital Solutions Platform. In addition, we
expanded the adoption of Visa Checkout.
Today Visa Checkout covers nearly $85
billion of addressable E-commerce volume
with nine million registered users in 16
countries. And we announced the launch
of an mVisa pilot in India. mVisa is a new
mobile payment service that enables
consumers to make cardless purchases, pay
bills and send money to other individuals
via “pushing” a payment from their bank
or stored value account via their mobile
phone as opposed to the traditional
method of a merchant “pulling” funds
on a terminal from a piece of plastic. It is
being piloted with merchants across the
Bangalore region and with customers of
our four large Indian bank clients.
Expand Access
An incredibly important part of our
business is expanding access to our
products and services by growing the
number of active Visa cards around the
world and the number of acceptance
locations where these cards can be
used. By expanding access, we help
electronify payments and grow commerce
and spending. In 2015, we added over
140 million new cards and delivered
meaningful progress in expanding into
new acceptance categories, including
education, transit, debt repayment,
childcare and taxes. We have 69 Visa Ready
mPOS (mobile phones as acceptance
devices) providers with 116 certified mPOS
solutions and we now estimate that 5.8
million merchants are using mPOS. We
also helped bring new consumers and
small businesses into the financial system
through a series of Financial Inclusion
programs around the world, including
developing a women’s mobile banking
network in Bangladesh; increasing access
to digital payments to village communities
in Vietnam; developing alternative credit
scoring models in Kenya; and improving
micro-merchant acceptance in Mexico.
Payments Systems Security
We strive to lead the industry on security
and to be a trusted voice on security
issues. To achieve this, we engage
actively with financial institutions,
merchants, governments, regulators,
and law enforcement, educating various
constituencies, sharing intelligence,
and ensuring we have an industry-wide
roadmap for payments system security. In
2015, we also launched a number of new
fraud prevention and risk management
capabilities, including Mobile Location
Confirmation, Decision Manager Replay
for merchants, and an enhanced Alerts
capability available through APIs. We
announced a partnership with FireEye
to co-develop tools and services to help
merchants and issuers protect against
cyber-attacks targeting payments data.
We also are making it easier for our
clients to distribute their products into
the new mobile and digital experiences
through new secure technologies such as
tokenization.