Ubisoft 2005 Annual Report Download - page 25

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The ongoing success of Ubisoft’s strategy depends entirely on the expertise in which the
company continues to invest. Talented and dedicated teams draw on the latest technologies
to lead the industry in pushing the boundaries of gaming.
GAME DEVELOPMENT:
THE BIG PICTURE
The development of a video game is a complex
process that can take up to two years in the
making, mobilizing all manner of creative talents,
passionate about their art. Sound engineers,
graphic artists, product managers, level designers,
programmers, animators, producers, creative
directors… these are just some of the in-house
experts Ubisoft draws on to make its games.
To ensure that the consumer remains at the
forefront of all decisions taken during the
development phase – from conception and
production to game promotion – and to
support the company’s quality strategy, Ubisoft
has developed a transversal process that
not only mobilizes its creative teams but also
its experts across all business and support
functions including marketing, sales, business
development, finance, HR and legal.
Creativity and the freedom to innovate – embodying everything that Ubisoft stands for,
these two fundamental values have largely contributed to the company’s reputation for
being a true industry groundbreaker. However, in a talent-based industry, it’s the men
and women of Ubisoft who veritably personify these values, uniting their energy and
talents every day to fulfill the collective ambition of the company.
Through the on-going empowerment and professional development of its people,
Ubisoft strives to arm its creative teams with the means to conjure up great ideas, but
also with the appropriate tools and techniques to turn those ideas into reality. With the
advent of next-gen consoles, Ubisoft has once again proven itself to be a precursor for
new technologies, capable of both anticipating and mastering evolving systems and
trends to enhance the gamers’ overall experience.
The company’s extensive expertise at all levels of game creation, development and
commercialization is the driving force behind Ubisoft’s past and current successes and
will play a key role in the company’s achievement of its long-term business goals.
23
UBISOFT • 2006 ANNUAL REPORT
EXPERTISE