Ubisoft 2005 Annual Report Download - page 20

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Strong brands play a pivotal role in ensuring recurrent revenues
and long term financial strength. With one of the industry’s richest
portfolios of intellectual properties (IP), Ubisoft has placed brand
development at the heart of its editorial strategy, growing its
number of multi-million unit-selling brands from 1 in 1998 to 8 in
2006. Today, Ubisoft’s best-known franchises represent almost
two-thirds of company revenues and are universally recognized
for their quality and creativity, regularly notching up some of the
best ratings in the industry.
CREATING
NEW FRANCHISES
Brand creation is what sets Ubisoft apart from its competitors.
With an objective to create three new brands every two years, and
a proactive internal development strategy to support this goal, the
company is continuing to strengthen its reputation as a leading
industry creator. The risk associated with taking new challenges
paid off in 2005 : Brothers in Arms, an historical squad-based
shooter, was one of the few new IP’s to be successfully launched
last year, establishing a strong new franchise for Ubisoft in just two
installments. With sales of 3 million units to-date, the series will
benefit from a third title – Brothers in Arms Hell’s Highway™–
due to launch in fall 2006. Another successful new brand, Blazing
Angels™ Squadrons of World War II, also enabled Ubisoft to enter
the profitable flight combat segment.
With an exceptional four new IP’s previewed at this year’s E3 in
May, including the award-winning Assassin’s Creed™, Ubisoft
has confirmed its status as leading creator of video games.
The company’s decision to position itself early on next-gen
technology has furthermore enabled Ubisoft’s creative teams
to make a head start in developing revolutionary titles whose
innovative gameplay takes full advantage of the technical features
and computing power offered by the new consoles.
Building strong brands
Ubisoft’s brand creation strategy is central to its growth. The company’s strong track record
of continual market share gains is unquestionably the result of its goal to aim always higher
in providing innovative and immersive gaming experiences.
BROTHERS IN ARMS HELL’SHIGHWAY™
FAR CRY®
BLAZING ANGELS™ SQUADRONS OF WORLD WAR II