Ubisoft 2004 Annual Report Download - page 3

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Ubisoft is a leading developer, publisher and
distributer of videogames in the world today.
Established in 1986, the company has grown considerably as a result of
its strategy centered on the creation of strong brands, in-house
development (the second largest in the industry), and a vast global
distribution network.
This has allowed Ubisoft to not only produce innovative, high-quality
games but alsoacquire an in-depth knowledge of its consumers that
enables the company to meet market expectations.
For the 2004/2005 fiscal year, sales came to €538 million. In 2004,
Ubisoft thus became the 3rd independent publisher in both France and
Germany, 5th in the UnitedKingdom, and 7th in the UnitedStates1,all
formats combined.
With 3,000 employees worldwide, three-quarters of them in its
production studios, Ubisoft’s internal development strategy will make it
one of the best-preparedpublishers for the arrival of next-generation
consoles.
1 - Source: GfK for France and Germany, NPD for the United States, Chart-Track for the
United Kingdom. Data from January - December 2004, in value for France, the United States
and Germany, and in units for the United Kingdom.
THE GROUP
Two decades
of growth
1986 UBISOFT FOUNDED
1989 INTERNATIONAL EXPANSION
1994 FIRST STUDIOS
1996 IPO
2000 GROWTH THROUGH ACQUISITIONS
2004 SUCCESSFUL BRANDS
profile