Ubisoft 2004 Annual Report Download - page 22

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Creativity, growth and the freedom to innovate: this is
what epitomizes the working environment of our
development teams. Great ideas are necessary, but in
this rapidly changing industry it is essential to channel
thoseideas and provide the knowledge and tools that
can turn them into reality.
●R&D -
the key to tomorrow’s success
The R&D department is instrumental in developing
essential middleware and programming tools, as well as
creating and customizing game engines whosedesign
can be optimized for the needs of specific titles. By
creating its own tools, Ubisoft is less dependent on the
capacity of external companies to keep up with the
constantly evolving console and computer technology.
By anticipating where systems and methods are headed,
it can line up the necessary resources to be one of the
Mastering today’s technology while
developing that of tomorrow… Ubisoft’s
creative teams are both ready and able to push
the technical limits of current tools, and create
those that will push the limits of our
consumers’ imaginations.
creativity &
innovation
Enhancing the global
game experience