Ubisoft 2004 Annual Report Download - page 16

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●Openly Ambitious
In line with Ubisoft’s ambition to reach an increasingly
wider demographic of gamers, its portfolio of games
and brands continues to expand each year. Its goal is to
become a leader in every high-potential segment, so
the decision to bring out a title in a new genre is not one
taken lightly. Already the undisputedleader in
military/tactical shooters as well as stealth action, it
has proven itself time and again as a trailblazer on the
adventure forefront, through the Myst®and Prince of
Persia®franchises. This year it successfullyenteredthe
World War II historical segment with Brothers in Arms
Road to Hill 30™.Not only did the title establish a
strong, new brand in just one instalment, it was quickly
recognized as being the ultimate reference for the
segment. Ubisoftalsoreinforced its position in the
Simulation category with the critically-acclaimed
development
strategy
Investing in brands,
taking on new challenges
Ubisoft came from ‘ubiquitous’, aquality that
describes the company’s game catalogue well.
With titles covering an increasingly diverse
range of genres for every major platform,
including new ones, the company is present on
all high-potential market segments.
new brands every 2 years
3