Travelzoo 2004 Annual Report Download - page 23

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Our listing management software allows travel companies to add, update, and delete special oÅer listings on a
real-time basis. Our software also provides travel companies with real-time performance tracking, enabling
them to optimize their marketing campaigns.
The following table presents an overview of our products:
Publication
Publication Content Schedule Reach/Usage* Advertiser BeneÑts Consumer BeneÑts
Travelzoo Web Web site listing thousands 24/7 3.0 million Broad reach, 24/7 access to deals,
site of outstanding sales and unique visitors sustained exposure, ability to search and
specials from approximately per month targeted placements browse by
340 travel companies by destination and destination or
travel segment keyword
Travelzoo Top 20 Popular e-mail newsletter Weekly 8.0 million Mass ""push'' Weekly access to 20
listing 20 of the week's subscribers advertising vehicle to outstanding,
most outstanding deals quickly stimulate handpicked deals
from selected travel incremental travel chosen from among
companies thousands
NewsÖash Regionally-targeted e-mail Within 4.7 million Regional targeting, Breaking news oÅers
alert service with a single 2 hours of an subscribers 100% share of voice delivered just-in-
time-sensitive and oÅer being for advertiser, time
newsworthy travel oÅer identiÑed Öexible publication
schedule
SuperSearch Travel search engine using On-demand 3.0 million Drives qualiÑed Saves time and
a proprietary algorithm to monthly searches traÇc directly to money by identifying
recommend sites and advertiser site on a the sites most likely
enable one-click searching pay-per-click basis to have great rates
for a speciÑc
itinerary
* For Travelzoo Web site, reach information is based on comScore Media Metrix, 3/2004. For Top 20,
NewsÖash, and SuperSearch, reach/usage information is based on internal Travelzoo statistics as of
December 31, 2004.
In 2004, the Travelzoo Web site and the Travelzoo Top 20 e-mail newsletter accounted for approxi-
mately 80% of our total revenues.
In July 2004, we discontinued our Weekend.com e-mail newsletter.
Although we analyze the reach of each of our products with the goal of improving the quality for both
Internet users and advertisers, we do not account for the cost of each product or the proÑtability of each
product separately. We do not allocate resources based on the performance of each product. Our Chief
Executive OÇcer, who is our chief operating decision maker, reviews the Ñnancial information and operating
results prepared on a company-wide basis.
BeneÑts to Travel Companies
Key features of our solution for travel companies include:
‚Real-Time Listings of Special OÅers. Our technology allows travel companies to advertise new
special oÅers on a real-time basis.
‚Real-Time Updates. Our technology allows travel companies to update their listings on a real-time
basis.
‚Real-Time Performance Reports. We provide travel companies with real-time tracking of the
performance of their advertising campaigns. Our solution enables travel companies to optimize their
campaigns by removing or updating unsuccessful listings and further promote successful listings.
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