Travelzoo 2004 Annual Report Download - page 11

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Code of Ethics
We have adopted a code of ethics that applies to our Chief Executive OÇcer, who is also our Chief
Financial OÇcer, and our Controller (Chief Accounting OÇcer). This code of ethics is posted on our Web
site located at www.corporate.travelzoo.com/governance. We intend to satisfy the disclosure requirement
under Item 10 of Form 8-K regarding an amendment to, or waiver from, a provision of this code of ethics by
posting such information on our Web site, at the address and location speciÑed above.
Our Executive OÇcers
Executive oÇcers are appointed annually by the Board and serve at the discretion of the Board. Set forth
below is information regarding our executive oÇcers as of May 2, 2005:
Name Age Position
Ralph Bartel, Ph.D. ÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏ 39 President, Chief Executive OÇcer, Chief
Financial OÇcer, Chairman of the Board of
Directors, and Secretary
Holger Bartel, Ph.D. ÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏ 38 Executive Vice President
Kelly N. Ford ÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏ 37 Vice President of Marketing
Steven M. LedwithÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏ 47 Chief Technology OÇcer
Lisa SuÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏ 30 Controller (Chief Accounting OÇcer)
Shirley TafoyaÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏÏ 42 Senior Vice President of Sales
Ralph Bartel, Ph.D., founded Travelzoo in May 1998 and has served as our President, Chief Executive
OÇcer and Chairman of the Board of Directors since inception. Prior to his founding of Travelzoo, from 1996
to 1997, Mr. Bartel served as Managing Assistant at Gruner ° Jahr AG, the magazine division of Bertelsmann
AG. Mr. Bartel holds a Ph.D. in Communications from the University of Mainz, Germany, an MBA in
Finance and Accounting from the University of St. Gallen, Switzerland, and a Master's degree in Journalism
from University of Eichstaett, Germany.
Holger Bartel, Ph.D., has served as Executive Vice President since September 1999. From 1995 to 1998,
Mr. Bartel worked as an Engagement Manager at McKinsey & Company in Los Angeles. From 1992 to 1994,
Mr. Bartel was a research fellow at Harvard Business School. Mr. Bartel holds an MBA in Finance and
Accounting and a Ph.D. in Economics from the University of St. Gallen, Switzerland. He is the brother of
Ralph Bartel.
Kelly N. Ford has served as Vice President of Marketing since December 2002. From February 2001 to
December 2002, Mr. Ford worked as Director of Media Strategy and Development at America Online Inc.
From January 2000 to November 2000, Mr. Ford worked as Vice President of Marketing at ISalvage.com,
Inc. From 1992 to 2000, Mr. Ford worked at Campbell Soup Company as Marketing Director. Mr. Ford holds
a bachelor's degree in Electrical Engineering with Computer Science Specialty from Stanford University and
an MBA from INSEAD.
Steven M. Ledwith has served as our Chief Technology OÇcer since January 2000. From January 1998 to
January 2000, Mr. Ledwith worked as Senior Mechanical Engineer at Radix Technologies, Inc. Mr. Ledwith
holds a bachelor's degree in Thermomechanical Engineering from University of Illinois at Chicago Circle.
Lisa Su has served as Controller (Chief Accounting OÇcer) since October 2000. From April 1999 to
September 2000, Ms. Su was a Treasury Accountant for Webvan Group, Inc. Ms. Su holds a bachelor's
degree in Economics/Accounting from Claremont McKenna College and an MBA in Finance from California
State University, Hayward.
Shirley Tafoya has served as Senior Vice President of Sales since May 2001. From August 1999 to
March 2001, Ms. Tafoya worked as Director of Western Sales at Walt Disney Internet Group. From 1998 to
1999, Ms. Tafoya worked as Sales Manager at IDG/International Data Group. From 1994 to 1998,
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