Travelzoo 2003 Annual Report Download - page 25

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‚Real-Time Updates. Our technology allows travel companies to update their listings on a real-time
basis.
‚Real-Time Performance Reports. We provide travel companies with real-time tracking of the
performance of their advertising campaigns. Our solution enables travel companies to optimize their
campaigns by removing or updating unsuccessful listings and further promote successful listings.
‚Access to Millions of Consumers. We provide travel companies fast access to millions of travel
shoppers.
‚National Reach. We oÅer travel companies access to Internet users across the U.S.
BeneÑts to Consumers
Our Travelzoo website, our Travelzoo Top 20 newsletter, NewsÖash, and our Weekend.com newsletter
provide consumers information on current special oÅers at no cost to the consumer. Key features of our
products include:
‚ Aggregation of OÅers From Many Companies. Our Travelzoo website and our Travelzoo Top 20
e-mail newsletter aggregate information on current special oÅers from approximately 300 travel
companies. This saves the consumer time when searching for travel sales and specials.
‚ Current Information. Compared to newspaper ads, we provide consumers more current information,
since our technology enables travel companies to update their listings on a real-time basis.
‚ Search tools. We provide consumers with the ability to search for speciÑc special oÅers.
Growth Strategy
Key elements of our strategy include:
‚ Build Strong Brand Awareness. We believe that it is essential to establish a strong brand with
Internet users and within the travel industry. We currently utilize an online marketing program to
promote our brands to Internet users. In addition, we believe that we build brand awareness by product
excellence that is promoted by word-of-mouth. We utilize sponsorships at industry conferences and
public relations to promote our brands within the travel industry.
‚ Increase Reach. In order to attract more users to our products, we intend to expand our advertising
campaigns as our business grows. We believe that we also can attract more users by product excellence
that is promoted by word-of-mouth.
‚ Quality User Base. We believe that, in addition to increasing our reach, we need to maintain the
quality of our user base. We believe that high quality content attracts a quality user base.
‚ Increase Number of Advertising Clients. We intend to continue to grow our advertising client base by
expanding the size of our sales force. See ""Ì Sales and Marketing.''
‚ Excellent Service. We believe that it is important to provide our advertising clients with excellent
service.
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