Travelzoo 2003 Annual Report Download - page 24

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‚ once an ad is published, it cannot be updated or deleted when an oÅer is sold out;
‚ once an ad is published, the travel company cannot change a price;
‚ in many markets, the small number of newspapers and other print media reduces competition, resulting
in high rates for newspaper advertising; and
‚ newspaper advertising does not allow for detailed performance tracking.
Our Products and Services
We provide airlines, hotels, cruise lines, vacation packagers, and other travel suppliers with a fast, Öexible,
and cost-eÅective way to advertise their sales and specials to millions of users. Our products include the
Travelzoo website, the Travelzoo Top 20 newsletter, NewsÖash, and the Weekend.com newsletter. While our
products provide advertising opportunities for travel companies, they also provide Internet users with a free
source of information on current sales and specials from hundreds of travel companies.
As travel companies increasingly utilize the Internet to promote their special oÅers, we believe that our
products will enable them to take advantage of the lower cost and real-time communication enabled by the
Internet. Our listing management software allows travel companies to add, update, and delete special oÅer
listings on a real-time basis. Our software also provides travel companies with real-time performance tracking,
enabling them to optimize their marketing campaigns.
The following table presents an overview of our products:
Publication
Publication Content Schedule Reach* Advertiser BeneÑts Consumer BeneÑts
Travelzoo website Website listing thousands of 24/7 5.1 million Broad reach, 24/7 access to deals,
outstanding sales and specials unique sustained exposure, ability to search and
from approximately 300 travel visitors per targeted placements browse by
companies month by destination and destination or
travel segment keyword
Travelzoo Top 20 E-mail newsletter listing 20 of Weekly 6.1 million Mass ""push'' Weekly access to 20
the week's most outstanding subscribers advertising vehicle to outstanding,
deals from selected travel quickly stimulate handpicked deals
companies incremental travel chosen from among
thousands
NewsÖash Regionally-targeted e-mail with Within 2.7 million Regional targeting, Breaking news oÅers
a single time-sensitive and 2 hours of an subscribers 100% share of voice delivered just-in-
newsworthy travel oÅer oÅer being for advertiser, time
identiÑed Öexible publication
schedule
Weekend.com E-mail listing inspirational Weekly 2.2 million Upscale editorial and Great ideas to make
ideas for upcoming weekends, subscribers visual content in the weekend count
from getaways to local events HTML format,
and movies strong share of voice
for advertiser
* For Travelzoo website, reach is from comScore Media Metrix, 3/2003. For Top 20, NewsÖash, and
Weekend.com, reach is based on internal Travelzoo statistics as of 12/31/2003.
BeneÑts to Travel Companies
Key features of our solution for travel companies include:
‚Real-Time Listings of Special OÅers. Our technology allows travel companies to advertise new
special oÅers on a real-time basis.
4