The Gap 2008 Annual Report Download - page 6
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Please find page 6 of the 2008 The Gap annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.BananaRepublic
SinceweacquiredBananaRepublicmorethan25yearsago,
thebrandhasgonefromasafari-inspiredcatalogcompanywith
twostorestoanaffordableluxurybrandwithmorethan600
storesworldwide.
Theluxuryconsumerismuchmorecostconscioustoday,and
BananaRepublicisespeciallywellpositionedtoappealtoabroader
rangeofcustomerslookingforsophisticatedstylewiththequality
andaffordabilityonlywedeliver.
Tobroadenourcustomerbase,in2008,wepartneredontargeted
promotionswithVirginAmerica,NetflixandiTunes—companies
thatshareasimilarfocusonthisstyle-mindedconsumer.
Ontheproductfront,werolledoutanewenvironmentally-
friendlyline,aswellasthelimited-editionMonogramcollection,
representingourmostelevated,tailoredexpressionofthebrand.
AccessoriesofferanaturalproductextensionforBananaRepublic,
andthroughstrategicpartnerships,suchasoureyewearcollection
availableinabout4,000specialtyshops,webroadenedourreach.
ThepopularityofourBananaRepublicstoreintheUnitedKingdom,
oneyearafteropening,demonstratesthesignificantpotentialfor
thiselevatedbrandacrossEurope.
Whilewe’reexcitedbytheseachievements,wealsorecognizeour
recentperformanceshowswemustre-establishourselvesin
theeyesofcustomersbyconsistentlyofferingmodernandmore
versatileproductseachseason.