The Gap 2008 Annual Report Download - page 4
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Please find page 4 of the 2008 The Gap annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.Gap
Clean.Classic.Americandesign.ThesewordsdescribedGapfour
decadesagoandstillholdtruetoday.
Atourbest,weinspirecustomerswithindividualstyleandmake
classicsrelevantfortodaythroughouruseofboldcolor,emotional
detailsandgreatfits.
Withaclearbrandvisionandeffortlesslycoolproduct,Gapis
re-connectingwithitstargetcustomer—menandwomenages
25to35lookingtoexpresstheirunique,personalstyle.
AcrosseachGapsub-brand,wecontinuetoevolveourassortments
withafocusonwhatwe’vealwaysbeenfamousfor:thebestof
casualstyle.
Morethananything,though,Gaphasbeenknownforitsconnec-
tiontopopculture,asembodiedinthisimageofLennyKravitz
fromthe1990s.In2008,Gaplaunchedinnovativeandrelevant
campaignssuchastheArtistEditionT-shirts,showcasingdesigns
bydistinguishedartists,andournon-partisanVOTEcampaign,
timedtocoincidewiththehistoricU.S.presidentialelection.
InnovationextendedtoourGapKidsandbabyGapbusinesses
aswell,bothofwhichdeliveredsolidresultsin2008.Thelaunch
ofbabyGaphomeproductsandthepopularJunkFoodgraphic
T-shirtshelpedbringfreshchoicestoourcustomers.Andwe
addedGapBodycollectionstomorethan500stores.
Aswecelebrateour40-yearheritage,Gapiscommittedtostay-
ingrelevantbycontinuingtogiveourcustomersGapclassics,
inventedandre-inventedforrightnow.