Sprouts Farmers Market 2013 Annual Report Download - page 18

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Table of Contents
2012, we also began launching Facebook pages for each new store opening, which we believe helps build awareness
and excitement around our new stores.
We believe our lead time for weekly print advertising is significantly shorter than many of our peers, thereby providing a
competitive advantage for Sprouts. This shorter period affords us flexibility in our promotional offerings which can result
in our ability to purchase perishable inventory at greater volumes with better pricing from our sourcing partners and thus
deliver exceptional value to our customers.
In addition to the weekly circulars, the table below describes a few of the numerous other saving opportunities for our
customers, all of which are meant to reinforce our value offering and are designed to appeal to specific target customers.
In 2013, we had approximately 25 department-wide promotions at each store throughout the year.
Our Communities
We are actively involved in the communities in which we operate, and support many local non-profit and educational
institutions that share our goal of improved health, nutrition and fitness. Stores are also encouraged to support charities important to
their local communities. This involvement takes many forms, including:
13
Promotional Activity
Description
Double
-
Ad Wednesday
As weekly ads run from Wednesday to Wednesday, on each Wednesday there are twice as
many items on sale
Vitamin Extravaganza
Every vitamin, supplement and body care product is 25% off
Frozen Frenzy
20% off any frozen item a customer can fit into a Sprouts grocery bag. These products include
natural and organic entrees, side dishes, and frozen vegetables and desserts
Gluten
-
Free Jubilee
25% off thousands of gluten
-
free products in all departments
72
-
Hour Sale
On select Fridays, Saturdays and Sundays, stores run special ad prices on popular meat,
vitamins, bulk items and everyday groceries
Incredible Bulk Sale
25% off all bulk bin items, bulk spices, and bulk coffees
•
Alignment with Certain Causes
. Sprouts has undertaken a number of innovative corporate fundraising initiatives,
including a multi-faceted program with Autism Speaks and the Southwest Autism Research and Resource Center. Since
2010, we have raised more than $3.8 million through our donations, as well as the donations by our customers (who
made donations at the cash register) and business partners. We have also adopted the Grab & Give campaign
pioneered by Henry’s, which encourages customers to buy bags of groceries at a discount and then allow us to donate
them to food banks in the markets in which we operate. In September 2013, we collaborated with Sony Pictures
Animation and Feeding America in a campaign to support Hunger Action Month in connection with Sony Pictures
Animation’s Cloudy with a Chance of Meatballs 2 movie by participating in the donation of over 200,000 pounds of
produce with some of the nation’s leading produce companies and raising funds through donations by our customers at
the cash register and online. During 2013, we donated over three million pounds of produce and other food to local food
banks.
• Donations . Our donation goal is to contribute to the health of families and children and to healthy environments through
in-kind support. Many donations are made at store level, in the form of food donations or gift cards, to qualifying
organizations that are aligned with our goals.