Sprouts Farmers Market 2013 Annual Report Download - page 14

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Table of Contents
Organic foods refer to the food itself as well as the method by which it is produced. In general, organic operations must
demonstrate that they are protecting natural resources, conserving biodiversity, and using only approved substances and must be
certified by a USDA-accredited certifying agency. These organic standards include:
Further, retailers that handle, store or sell organic products must implement measures to protect their organic character.
Products
We categorize the varieties of products we sell as perishable and non-perishable. Perishable product categories include
produce, meat, seafood, deli and bakery. Non-
perishable product categories include grocery, vitamins and supplements, bulk items,
dairy and dairy alternatives, frozen foods, beer and wine, and natural health and body care. The following is a breakdown of our
perishable and non-perishable sales mix:
Departments
Our stores include the following departments:
9
• Crop production must not use irradiation, sewage sludge, synthetic fertilizers, prohibited pesticides, and genetically
modified organisms.
• Livestock producers must meet animal health and welfare standards, not use antibiotics or growth hormones, use 100%
organic feed, and provide animals with access to the outdoors.
•
Multi
-
ingredient organic food must be compromised of 95% or more certified organic content.
2013
2012
2011
Perishables
50.1
%
49.1
%
49.2
%
Non
-
Perishables
49.9
%
50.9
%
50.8
%
• Produce . Placed at the center of our stores, our high-quality, value-oriented offering begins with our produce
department. We offer our customers a farmers market open-feel environment consisting of an abundant and affordable
offering of fresh fruits, vegetables and herbs, focused on appearance, flavor and value. Our extensive produce selection
includes seasonal, specialty and organic items, often from local or regional farms, at prices targeted to be significantly
lower than our competitors.
• Bulk Items . Our stores include a uniquely crafted selection of more than 450 varieties of scoopable nuts, fruits, trail
mixes, grains, beans, cereals, coffee, tea, spices, candy and snacks featured in the center of the store. We believe this
high-quality, value-oriented department provides a feeling of an ‘old-time grocery store’ as customers are able to select
and scoop as much of these items as they wish, enabling them to buy just enough for a particular recipe, sample a new
item, or buy in abundance for home storage.
• Vitamins and Supplements . Our stores feature more than 4,300 vitamins, supplements, natural remedies, functional
food, lifestyle support, and herbal supplements. This department includes an extensive private label offering. We believe
there is an education component to shopping in our vitamins and supplements department and that our customers value
friendly, knowledgeable and dedicated team members to introduce products and to guide them through their purchases.
We employ a full-time nutritionist to assist and train team members and we frequently host in-store, product-specific
training sessions. Each store typically holds four to five training sessions per month (including both internal and vendor-
led). These