Sprouts Farmers Market 2013 Annual Report Download - page 15

Table of Contents
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training sessions prepare our vitamin and supplement team members to better educate and serve our customers through
personalized service and more than 300 annual in-store and online seminars.
• Grocery . Our grocery offering focuses on healthy options. We carry approximately 4,600 natural and organic products in
our grocery aisles, including meal components, natural sodas and other beverages, snacks and bars, baking goods,
baby, pet and household items such as detergent and paper towels, and earth-friendly mercantile items. Our product
offering includes more than 2,000 gluten-free items, and our own Sprouts private label brand products. We also offer
distinctive locally-produced products in each of our market areas, such as preserves, honey, BBQ sauces, hot salsas
and chips.
• Meat . Our Olde Tyme Butcher Shops combine high-quality sourcing through our trusted supplier network, product
variety and old-fashioned customer service. Sprouts’ skilled butchers hand cut meat fresh daily in store with real
customer service available to “cut it any way you like it.” We feature “choice natural” beef, pasture raised pork, grass fed
organic beef, organic chicken and Grade A all-natural poultry raised cage-free from trusted partner ranches and farms.
We consider our approach to be old-fashioned as we cut and grind meat fresh, as needed for our customers, and unlike
much of the industry today, we have no offsite facility delivering products processed days in advance. We also offer up to
21 varieties of sausages made fresh daily in-store as well as an abundant selection of entrees, including gourmet
burgers, pinwheels, stuffed chicken breasts, pork chops and roasts. Our customers value the freshness, quality and
service level of our meat department and this generates repeat traffic and purchases.
• Seafood. We offer a wide variety of seafood favorites delivered up to six days a week. We carry multiple options for
baking, sautéing, or grilling and round out our assortment with wild fresh species while in season.
• Deli. We feature a broad array of fresh deli specialties, including high-quality sliced deli meat, salads, dips, entrees, side dishes and fresh made to order sandwiches at value prices and an abundant selection of over 250 varieties of cheeses
from around the world.
• Bakery. Our focus on fresh, high-quality and unique “signature” products is evident in our bakery department, which is
located at the entrance to each store. Sprouts’ bakery offering includes artisan bread alongside a wide assortment of
sandwich breads, rolls, tortillas, pitas, muffins, cookies and pies as well as sugar free, gluten free and low carbohydrate
products. We bake a large selection of products fresh in-store every day to enhance the overall customer experience.
• Dairy and Dairy Alternatives. Our dairy department features a wide selection of organic, natural and regionally sourced milk, yogurt (including Greek, Australian, organic, and soy-based), butter and eggs, as well as a full selection of vegan
and vegetarian alternative dairy products.
• Frozen Foods . Our freezer cases feature traditional and ethnic natural and organic entrees and side dishes, along with
frozen vegetables, desserts and specialty items, such as gluten-free breads and non-dairy ice creams.
• Beer and Wine
. We offer a carefully selected assortment of craft beers, microbrews and premium beers from around the
world and an expansive variety of domestic and international wines, many of which we price at $10 or less. We also
stock Kosher, organic, sustainable and biodynamic, local, exclusive
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to
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Sprouts and even non
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alcoholic wines.
• Natural Health and Body Care . Sprouts offers approximately 2,500 natural, cruelty-free health and beauty products, old- fashioned remedies and modern body care innovations, including facial care products and make up, skin, hair, dental,
baby care and grooming products, all at value-oriented prices.