Southwest Airlines 1998 Annual Report Download - page 5

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5
SOUTHWEST AIRLINES CO. ¤ SIX STORIES OF FREEDOM
connecting service beyond those cities to numerous other Southwest Airlines
destinations.
We also plan to begin serving at least one other new city in 1999.
Over a span approaching three decades, our People have overcome the potentially
devastating effects of fierce competition; debilitating recessions; and precipitous jet fuel
price spikes. They have weathered each adversity because they are truly People for all
seasons, bad seasons as well as good and threatening seasons as well as tranquil.
They are, in short, great People pursuing a great cause — they are crusaders bringing
to ever increasing numbers of Americans the freedom to fly. I applaud their versatility,
their strength, their focus, their dedication, and their energy — they are, indeed,
incredibly special in mind, heart, and spirit!
Most sincerely,
Herbert D. Kelleher
Chairman, President, and Chief Executive Officer
February 1, 1998