Southwest Airlines 1998 Annual Report Download - page 16

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16
SOUTHWEST AIRLINES CO. ¤ SIX STORIES OF FREEDOM
Our scheduling philosophy is based on our ability to generate a substantial amount of
traffic with our everyday low fares. By creating more demand, we can offer lots of
convenient flights from the cities we serve. To further increase our operating efficiency,
we try to avoid congested airports, especially our competitors’ hubs. We seek
convenient satellite or downtown airports such as Dallas Love Field, Houston Hobby,
Chicago Midway, Oakland, Providence, Ft. Lauderdale, Burbank, Baltimore, and
Manchester, which also reduces total trip time and transportation expenses to and from
the airport. By avoiding congested hub airports, we also enhance our ability to sustain
high ontime performance.
Aircraft Utilization (hours and minutes per day)
Average Daily Departures
11:10
11:03
11:07
11:12 11:09
10:12
10:24
10:37
10:50
11:03
11:16
94 95 96 97 98
1,669
1,970
2,136 2,268 2,334
0
1,000
2,000
3,000
94 95 96 97 98