Southwest Airlines 1998 Annual Report Download - page 13

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13
SOUTHWEST AIRLINES CO. ¤ SIX STORIES OF FREEDOM
We offer the most generous frequent flyer program in the U.S. airline industry. After
purchasing and flying only eight roundtrips on Southwest, Customers receive a
roundtrip ticket, good for travel anywhere on Southwest’s system for up to a year.
That’s why we call our program Rapid Rewards. Rapid Rewards Customers can also
receive flight credits through purchases with our travel partners (Alamo, Hertz, Budget,
American Express, Diners Club, and MCI), as well as through the use of the Southwest
Airlines Visa card.
Ontime Performance (for the year ended December 31, 1998)
Completion Factor (completed flights versus scheduled flights)
80.8% 80.1% 79.6% 78.9% 78.3%
77.3%
73.8%
72.0%
70.6%
68.5%
65%
75%
85%
LUV AMR DAL UTWA CAI UAL ALK NWAC AWA
98.90% 98.60% 98.60% 98.70% 98.70%
0%
50%
100%
94 95 96 97 98