Singapore Airlines 2014 Annual Report Download - page 34

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COMMUNITY
ENGAGEMENT
We remain committed to contributing
and investing in the communities in
which we operate. During the year
in review, we continued to support
initiatives that promote various
educational, arts, sports and heritage
institutions in the form of ticket
sponsorships, cash contributions,
donations in-kind as well as staff
involvement.
As a longstanding supporter of
the Community Chest of Singapore,
SIA continued to participate actively
in the annual “Give A Hand!”
campaign, which raises funds to
help children with special needs.
Additionally, limited-edition panda
toys clad in SIA’s signature batik motif
were produced for fundraising in
September 2012, generating proceeds
of over $420,000. For our creativity
in fundraising, SIA received the
prestigious Chandra Das Great Idea
Award from the Community Chest of
Singapore in 2013.
The Airline also maintained our
partnership with the Salvation Army
Singapore, donating items left behind
by customers and uncollected for
more than four months to be re-sold
at Family Thrift Stores. Funds raised
go towards the charity’s social and
community programmes.
In line with our longstanding
commitment to grow the local
arts scene, SIA contributed to the
Singapore Symphony Orchestra,
Singapore Dance Theatre, Singapore
Lyric Opera and Singapore Chinese
Orchestra, as well as partnered the
National Arts Council on various
community arts projects.
032
SINGAPORE AIRLINES