Singapore Airlines 2014 Annual Report Download - page 18

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Singapore Airlines announces plans
to increase its equity holding in Virgin
Australia to 19.9 per cent with the
purchase of 255.5 million shares for a
total consideration of AUD122.6 million.
SIA and American Express announce
latest cobrand card “American Express
Singapore Airlines KrisFlyer Ascend”
credit card.
Singapore Airlines announces launch
of daily services to the Indonesian city
of Surabaya and increases flights to
Denpasar and Jakarta.
Singapore Airlines awards contract for
new Customer Experience Management
System to Accenture.
The Airline orders 30 Boeing 787-10
and 30 Airbus A350-900 aircraft
worth USD17 billion.
SIA, SilkAir and Shenzhen Airlines sign
codeshare agreement on daily flights
between Singapore and Shenzhen.
The Airline selects the Trent 1000 engine
to power the 30 Boeing 787-10s on
order and signs a Letter of Intent for
the “Total Care” engine maintenance
package with Rolls Royce.
The Airline completes the sale of its 49
per cent stake in Virgin Atlantic to Delta
Air Lines for USD360 million.
Singapore Airlines showcases its next
generation of cabin products and world’s
most advanced in-flight entertainment
system at an international media briefing
held in Singapore.
Singapore Airlines and Scandinavian
Airlines announce expansion of their
codeshare arrangements to cover more
cities in Europe, South East Asia, Australia
and New Zealand.
Launch of new “The Lengths We Go
To” brand campaign to reinforce the
Airline’s unwavering commitment to put
the customer at the heart of its activities.
The Airline announces the start of five
times weekly Airbus A380 services
between Singapore and Shanghai.
The next generation cabin products
debut on a Boeing 777-300ER on the
Singapore-London route.
Singapore Airlines and Tata Sons
announce plan to set up a joint venture
airline based in New Delhi with SIA
holding 49 per cent equity and Tata
Sons 51 per cent.
APRIL
2013
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AUGUST
SIGNIFICANT EVENTS
016
SINGAPORE AIRLINES