Sennheiser 2015 Annual Report Download - page 47

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45
Wedemark, April 2016
On behalf of the Executive Management Board of
Sennheiser electronic GmbH & Co. KG
Daniel Sennheiser and Dr. Andreas Sennheiser
CEOs of Sennheiser electronic GmbH & Co. KG
OPPORTUNITIES REPORT
Right now, the creative industry is increasingly focusing on
new technologies in virtual and augmented reality, as well as
360-degree videos. In this market environment, there are huge
opportunities for the new 3D audio experience that Sennheiser’s
AMBEO brand will offer. AMBEO will comprise the recording,
mixing, processing and reproduction of 3D immersive audio,
offering Sennheiser the opportunity to expand its business field.
Thanks to increased efforts in recent years to position the
Sennheiser brand in the premium segment, the company is
becoming increasingly attractive for large and well-known
cooperation partners. Sennheiser reviews all queries on a highly
selective basis so as to enter a cooperation that is promising for
both parties.
MANAGEMENT REPORT OF THE SENNHEISER GROUP
OUTLOOK, RISK AND OPPORTUNITIES REPORT