Sennheiser 2015 Annual Report Download - page 13

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11
Daniel Sennheiser: The changeover in radio frequencies for
wireless microphones in Japan also led to a marked rise in
turnover. And here in our domestic market in Germany, we grew
by more than 10 percent, once again significantly expanding our
already strong market position.
What are the impulses driving Sennheiser in 2016?
Andreas Sennheiser: We aim to shape the future of the audio
industry. That’s why we will bring this claim − “Shape the
Future of Audio” − to life in specific and exciting ways in 2016.
We are convinced that the audio industry is on the verge of
experiencing a renaissance. For customers, new formats and
new ways of producing and consuming music continue to
emerge − technologies that we have been researching for many
years already. At Sennheiser, we refuse to wait around to see
what the future will bring. We’re shaping it ourselves instead.
Daniel Sennheiser: As the leading audio specialist, it is therefore
our responsibility to develop solutions that are fit for the future
together with customers. After all, if you claim to be a leader,
you also need to have vision. You have to show customers where
the future is headed. We have all of the necessary skills and
expertise to do just that. This aim gets to the heart of “Shape
the Future of Audio”.
Andreas Sennheiser: At the same time, we are focused on our core
business, which we continue to develop further. It not only includes
audio expertise, but also other areas such as manufacturing,
wireless technologies, after-sales service and distribution.
Daniel Sennheiser: We have a well-balanced strategy. It gives
us the freedom to say that not every one of our assumptions
absolutely has to be correct. At the same time, we have the
security of reaching our objectives all the same.